MedEvoke demonstrates value and provides insights to help our clients excel in the competitive and evolving healthcare landscape.
Our agile, collaborative team works cross-functionally to provide expert, data-driven and actionable insights for the biopharmaceutical community.
Together, MedEvoke:
Provides strategic and customized solutions for all situations
Generates positive outcomes to elevate and support the current and future business goals of medical affairs and clinical trial professionals
Why MedEvoke?
Medical affairs and clinical trials professionals within the pharmaceutical industry are faced with the daunting challenge of achieving internal and external alignment on medical communications.
MedEvoke specializes in generating efficiency and consistency through:
Digitally oriented medical strategy and communications solutions to keep up with the fast-paced, rapidly evolving industry
Real-time progress analysis to provide rapid insights for messaging adjustments
Product differentiation, scientific narrative, and lexicon development to provide product clarity and highlight uniqueness and innovation
Patient-centric recruitment and retention strategies for clinical trials to ensure efficient completion
About MedEvoke
Our mission is to deliver actionable insights and strategies to the biopharmaceutical industry.
We help you to empower your teams and your patients. Our award-winning, industry-leading team of experienced, agile experts uses analytics and strategy to produce customized medical solutions for medical affairs and clinical trials professionals.
We are proudly part of Inizio. Inizio is a strategic partner for companies in health and life sciences that connects a full suite of advisory, medical, marketing, communications, and patient and stakeholder engagement services across the lifecycle of a drug. Visit www.inizio.health for more information
Areas of Expertise
Global Alignment Strategy:
Data-based intel is crucial to crafting and maintaining consistent, dynamic scientific messaging
- Medical Affairs
- Commercial
- Clinical
- Medical Information
- Pharmacovigilance
- Market Access
- Marketing Alignment
- Launch Strategy
Research & Analytics:
Rapidly evolving pharma challenges demand nothing less than an industry-leading insight and analytics team
- Primary Research
- Social Media Listening
- Measurement Strategy and Planning
- Dashboards and Reporting
- Progress Analysis
- Patient Centricity Alignment
- Strategic Differentiation
- Data Translation
- Analytic Insight
- Clinical Trial Alignment
- Value Proposition
- Product Differentiation
Communication:
Relevant and synergized messaging drives your strategic initiatives across multiple stakeholder networks
- Advocacy Relations
- Clinical Trial Positioning and Recruitment
- Corporate Communications
- Crisis Communications
- Direct-to-Patient Education and Marketing
- Event Planning
- Internal/Employee Communications
- Product Communications
- Regulatory Communications
- Healthcare Communications
- Disease Awareness Journey
- Patient Journey
- Lexicon Development
- CONNECT™
- Disease-State-Specific KOL Mapping
Omni-Channel Engagement:
Consistent content aligned across multiple channels increases awareness, raising patient and professional confidence
- Social Media Strategy
- Engagement Strategy and Execution
- Content Creation, Distribution and Syndication
- Influencer Identification and Outreach
Digital Services:
Reliable analytics inform reliable education and promotion across platforms and audiences
- Strategy and Planning
- Research and Insights
- Measurement / Web Analytics
- Web Development
- Mobile Development
- Content Creation and Syndication
- Search Engine Optimization / Search Engine Marketing
Creative Services:
Attention grabbing creative carves through the noise, differentiating and reinforcing your educational and promotional objectives
- Advertising
- Brand Development / Collateral
- Event Materials
- Exhibit Graphics
- Identity
- Motion Graphics
Executive Leadership
Marc Sirockman
Global Chief Executive Officer
Marc Sirockman brings 30 years of industry experience, unique perspectives, and a passion for excellence to all his client engagements. Following successful field, management, and sales training positions in the pharma/biotech industry, Marc is skilled in developing strategic insights within the complex touchpoint-matrix framework required to engage healthcare providers, caregivers, payers, and patients. Marc was named a Top 100 PharmaVOICE Most Inspiring Leader in both 2013 and 2015. Marc’s mission is to creatively engage with stakeholders to achieve an impactful, single, shared voice of truth to drive performance within the complex health ecosystem.
Shauna Aherne
President
Shauna brings over a decade of experience across the pharmaceutical, biotech, medical device, and research markets. She has a passion for innovation and driving impact and has demonstrated success through her strong collaborations and supportive partnerships with clinical and medical affairs, launch excellence and beyond. Shauna is a leader in supporting her team and in driving value to support MedEvoke’s partners and clients. Utilizing her knowledge of the therapeutic market, as well as clinical development and organizational objectives, Shauna employs creative thinking combined with data insight to deliver unique and strategic solutions. Shauna received her BS in biology from Salisbury University, Maryland, with a focus on premed studies and genetic research. She also holds a second degree in psychology from Towson University and earned her MBA with a specialization in management, project management, and marketing.
David Segarnick, PhD
Chief Medical Officer
Executive Vice President
David has extensive inline and pipeline analysis experience in major therapeutic areas and rare diseases, and is the architect of numerous pharmacological strategic narratives underlying clinical differentiation and education for some of the most important drug introductions in recent years, including gene therapy and cancer immunotherapy. David has served on the faculty of the NYU School of Medicine, Bellevue Hospital, and the VA NY Harbor Healthcare System and is the author of more than two dozen articles in peer-reviewed medical journals and textbooks. He currently serves as Adjunct Assistant Professor, Department of Pharmacology, Physiology & Neuroscience, Rutgers Biomedical Health Sciences, New Jersey Medical School.
Keli Burd
Vice President,
Operations & Project Management
Keli has over 20 years of related industry experience in project management and client services and has been a part of the MedEvoke team since 2014. Keli has been instrumental in helping build an operational foundation to support the growth of MedEvoke, including development and refinement of project plans and process flow, resourcing and implementation of internal project management systems. Keli provides cross-functional team oversite to drive a highly efficient delivery model and cost containment effort for optimal operational performance.
Caroline Lustig
Vice President of Insights & Analytics
Caroline has extensive experience conducting deep analysis of online, digital, and social media communication and data that drive actionable strategic insights to support client objectives. With 10 years of experience developing online and social media strategies for clients, Caroline brings an understanding of the media analytics, listening, and reporting and has become a champion of providing real consumer feedback to drive results. Caroline has a BA in Political Science and International Relations from Boston University.
Rich Miller
Chief Creative Officer
Rich is renowned for driving new business, building successful teams, and generating award-winning solutions. Previously, he was Vice President, Creative Director at Bionical Solutions and Vice President, Creative Director at Artcraft Health. Producing dynamic work for such notable clients as Pfizer, Novartis, Celgene, Astra Zeneca, Merck, and others, his span of therapeutic knowledge is multi-dimensional, including oncology, endocrinology, immunology, and pulmonology, as well as the clinical trial and medical device markets. Throughout his career, distinctions have included the MM&M Gold, PM360 Trailblazer, Pharma Choice Gold, New Jersey Ad Club, Interactive Media, Marcom Platinum, Communicator Award of Excellence, Graphic Design USA, and Hermes Gold Awards.
Strategic Accounts Leadership
Cameron Tew
Vice President,
Strategic Accounts
Cameron brings nearly two decades of experience to helping leaders in the pharmaceutical, biotech, medical device and market research industries. The last decade, Cameron has focused on helping Medical Affairs leaders drive the evolution of the function and crystalize its innate value within the industry and facilitated meetings amongst more than 100 companies’ Medical Affairs executive via the Medical Affairs Consortium. Cameron believes that patients deserve great medical outcomes and that this can be achieved by working collectively with medical teams to improve their processes and insights. Cameron earned his MBA in 2019 from the University of North Alabama and holds a B.A. degree in journalism, mass communications and speech communication from the University of North Carolina at Chapel Hill.
Steve Close
Senior Director,
Strategic Accounts
Steve has over twenty-five years of sales, sales management and New Business Development experience supporting several segments within Pharma in both Medical and Commercial business units. Steve has extensive experience in leadership roles in medical communications agencies, medical publishing, professional education and custom Omni-channel promotional programs.
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Careers
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